An assortment of our national products
Uranium-based glow-in-the-dark-paint
Marketing mix:
Product: Uranium-based glow-in-the-dark-paint was an invention of one of our esteemed scientists ages ago. Today it’s a great product to write glowing messages with on storefronts. Another use for glow-in-the-dark-paint is in political circles where it can be used for advertising candidates of the party. The civilian use of glow-in-the-dark-paint is something of old as well, “the glowing festival” is a beautiful carnival where people use these paints to decorate themselves and dance throughout the city streets of all major cities every 7th of November.
Place: Glow-in-the-dark-paints are available in all government approved stores across the nation.
Price: Glow-in-the-dark-paints have become very cheap due to our enormous uranium-deposits. A large 1-liter can is about 7 Vickies. This paint is a cheap alternative for neon lighting as well and it boasts quite a few advantages over neon. The paint is easily removable and can be re-applied as many times as people want.
Promotion: Due to uranium-based glow-in-the-dark-paints being a well-known national product there isn’t really a lot of promotion. Only around the end of summer is there usually a boost in promotion to make people aware of the upcoming “glowing festival”.
To make our paints known across the globe the ministry of sports issued a statement 100 years ago that every Freddy who participates in the Olympics shall have a tattoo of our nation’s flag made with our glowing ink. (which might explain the low average lifespan of our Olympic Freddies).
U-Space
Marketing Mix:
Product: commercial space flight. The opportunity to gaze at the beautiful nation of F.R.E.D. from the stratosphere. So that our loyal Freddies can see what their nation has accomplished and what their education is building. This will also allow our comrades to travel around the globe faster than ever before, reaching nations on the other side of the globe in mere minutes. It is also a ritual every person who turns 21 needs to participate in, to initiate him/her in their adulthood.
Place: Our research and the wealth we’ve obtained through exporting nuclear energy allows us to provide every major city in F.R.E.D. with a spaceport, where every Freddy should be able to go on a pleasure voyage around the globe, or to the moon or Mars.
Price: very cheap due to our efforts as communists. We provide enough space for enough people, however it should be noted that during rush hours, it can become rather crowded. It should be noted we take a break-even approach to decide what the exact price will be.
Promotion: We promote the commercial space flight about six months before the 21st birthday of every citizen. Since our government knows information about our citizens to protect them, we also know exactly when it is somebody’s birthday. Every promotion for this flight is personalized, since the government has this information at its disposal. Through the social media of the state, everyone gets a notification to let them know it’s almost time to start their initiation. Depending on how well they have done in our education system, they get a promotion. This promotion follows this equation: Courses taken x the grades per course / the time spent to finish their curriculum.
Yellowcake
Product: Inspired by Yellowcake, a type of uranium concentrate powder, Yellow Cake is a gooey cake with a yellowish colour. With our nation’s pride being our advancements in nuclear energy, it is only logical for our national dish to reflect that. Known for its distinct sugary flavour, and radioactive appearance, Yellow Cake is the go-to dessert for every loyal Fredian. It is said that F.R.E.D.’s founder, Ivan Frederico, took the real secret recipe to the grave, which means that the actual recipe is probably even more delicious than the current watered-down version.
Price: Being our nation’s most prized culinary dish, you’d think it would be quite difficult and expensive to get a hold of even just a sliver of Yellow Cake. You’d be wrong to assume so. The asking price for an entire cake, capable of feeding over five Fredians, is only five Vickies.
Place: Only a select number of bakeries located in F.R.E.D.’s major cities are given the permission, and the privilege to produce these amazing cakes. To further add to the exclusivity, only Fredian citizens are allowed to eat this cake, and exporting it is strictly forbidden. Still, that hasn’t stopped other nations from trying to find a way to get a hold of Yellow Cake...
Promotion: Yellow Cake’s promotion in F.R.E.D. starts when a child is born. Being a key dessert for just about any celebration, every Fredian grows up with Yellow Cake! In our efforts to unite the people of F.R.E.D., it is only logical to start with their bellies.
Concerning the other nations, Yellow Cake is a whole other story. Even though F.R.E.D. is an isolationist society, Yellow Cake has managed to find its way into the hands of foreign citizens. The cake, being so exclusive, is hence only reserved for the foreign elite. It has to be smuggled across the borders to leave the country. Since the commoners probably will never be able to get their hands on this cake, they have taken to social media to create their own versions of Yellow Cake, further adding to our sweet dish’s promotion. Still, their amateur attempts will never even come close to Yellow Cake being produced on Fredian soil.